Each advertising group has to discover the codes of people to help their ads be effective. According to Clotaire Rapaille there are certain codes that companies must figure out in order to create an ad that helps their company. I think that he is right in saying these codes are necessary in making an effective ad.
What are your thoughts on Rapaille and what are some examples of good ads that you have seen?
My thoughts on Rapaille are that he is a little of a know it all. I think he is a little conceited but he still makes some very good points. I agree that there are certain codes that a company must figure out. For example, if you are a company with very big competition like toilet tissue or paper towel, the company must figure out what a person really wants in the tissue because everyone needs it in the end. They have to figure out how to sell their tissue over another brands tissue. Some good examples of ads that I enjoy are the AllState Mayhem commercials. Not only are they funny, but they are made to relate to everyday life. For example the character may pretend to be a teenage girl texting and driving and then crash, or he may be a branch on a tree that falls on a car. These things that he pretends to do happens everyday and I think that people really relate to that. At the end of the commercials they go over some common benefits of the insurance company as well. That is a great commercial to demonstrate pathos and logos.
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